![]() ![]() Mello Yello invited aspiring searchers to enter this competition and showcase their findings for a chance to win big. They also ask amateur pickers from all around America to share their specific finds. In 2014, Mello Yello partnered with the “American Pickers” TV show from the History Channel where they hunt for handpicked collectibles and antiques. This was the first flavor variant of Mello Yello, but it was only available for a limited time in Japan. Mello Redd 1980s A red, mixed fruit flavored variant of Mello Yello. The sport is also popular with different ethnic communities, with a particularly strong following within the Hispanic and African-American populations. Calories, carbs, fat, protein, fiber, cholesterol, and more for Mello Yello (The Coca-Cola Company). Mello Yello Zero 2010present The zero-calorie variant of Mello Yello that was introduced during its 2010 rebranding. While most fans of the National Hot Rod Association are male and between 18 and 40 years old, it now also appeals a lot to women hence creating a greater market base for Mello Yello. Through its renewed marketing strategy, Mello Yello is seeking to attract a more diversified customer base, rather than the teenage consumers it initially focused on in the 1990s. They took over an NHRA sponsorship from another drink brand known as Full Throttle, launching a massive campaign including radio, TV and updated packaging. Recently, Coca-Cola relaunched a new comeback for the brand with the aim of taking it back to its roots. Statistics from Beverage Digest show that Mello Yello sold around 43 million cans in 2012 alone. However, when Coca-Cola launched a new set of citrus brands about a decade later, Mello Yello temporarily decreased in status with distribution mainly tied to the Southeast and Midwest territories of America.Ĭurrently, this drink is ranked third worldwide in the citrus group of beverages, slightly behind Mountain Dew and Sun Drop which is promoted by Dr Pepper Snapple Company. ![]() This beverage gained massive popularity in the early 1990s when Tom Cruise drove a Mello Yello vehicle in the movie “Days of Thunder”. It was officially launched in 1979 as the “Globe’s Fastest Soft Drink” with close ties to the National Hot Rod Association (NHRA). Mello Yello is a citrus soda drink owned by The Coca-Cola Company. Mello Yello highlights the smooth choices in life-because when you drink Mello Yello, everything goes down easy. Its unique taste and confident, in-control style sets it apart from other soft drinks. Your daily values may be higher or lower depending on your calorie needs. The smooth citrus soda taste of Mello Yello Citrus Flavored Soda has refreshed people's thirst for over two decades. *Percent Daily Values are based on a 2,000 calorie diet. $34.58 Buy on Amazon Mello Yello Nutrition Info ![]()
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